Best Of The Best Top Advice From 10 Marketing Experts

Best Of The Best Top Advice From 10 Marketing Experts Our favorite thing about hosting the Actionable Marketing Podcast is picking the brains of marketing heroes. So, we’re absolutely blown away by the amazing marketers we’ve gotten to learn from over the past two years. To our listeners, you’re the reason we do this. It’s all about bringing the best of the best to you. To celebrate the 100th episode of AMP, here are some of our favorite guests, takeaways, and thoughts from more than 60 hours of marketing gold! Some of the highlights of the show include: Janna Maron: No more frustration by banking content and scheduling it to auto publish; publish less, but at higher quality Michael Brenner: The most compelling way to guide everything you do as a marketer what’s in it for the customer, colleague, and company? Brian Clark: His biggest marketing mistake was the curse of knowledge a cognitive bias where you assume the audience knows certain things you know Noah Kagan: Helped Mint scale to its first 100,000 users in less than a year; what’s your goal and timeline? Andrea Fryrear: Marketers are asked to do new projects all the time, but prioritize and simplify backlog of projects to be successful; plan your work, work your plan Joanna Wiebe: Describes how to go deeper than Calls To Action and into Calls To Value; clearly articulate the ultra-specific value on the other side of a click Tim Soulo: You should write 2,000+ word articles to rank in search engines, but people don’t want to read they want answers to questions to solve problems Nir Eyal: Psychology of habit formation and how marketers can capitalize on it; every product you use is to modulate your mood and alleviate pain Jeff Goins: Four qualities in best-performing posts piece is well written, contains a compelling promise, keeps that promise, and wows reader with value Rand Fishkin: Remarkable customer research determines TRUE influencer status and who to partner with for co-promotion; share what audience values If you enjoy AMP, write a review on iTunes and send a screenshot of it to be entered into a drawing to win the 100th episode giveaway, which includes a $100 swag package, bundle of three marketing books, and $50 Amazon gift card! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Links: How To Create A Bank Of Content (And Plan Ahead) With Janna Maron From Smart Passive Income 3 Questions To Guide Your Marketing Program With Michael Brenner From Marketing Insider Group Copyblogger’s Best Advice On How To Scale To 8 Figures With Brian Clark From Copyblogger How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork How To Use Agile Project Management To Organize Your Marketing With Andrea Fryrear From AgileSherpas How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal How To Use A Scorecard To Create More Effective Content With Jeff Goins From Goins, Writer How To Do Remarkable Customer Research With Rand Fishkin From SparkToro Quotes: â€Å"Imagine no more frustration. No more fire drills. And tons of opportunity to plan ahead and shift future projects around easily.† Janna Maron â€Å"What’s in it for the customer, the colleague, and the company can really get you to a point where you’re going to end up not doing things that don’t work and serve your customers.† Michael Brenner â€Å"You have to find a way to stand out. Theres more than just the amount of value in the content. Theres your voice, the way you connect with the audience, all of that is important.† Brian Clark â€Å"Really limiting our work and focusing in is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.† Andrea Fryrear â€Å"It’s not about length it’s about delivering the value and persuading the people that you can solve their problem in as less words as possible.† Tim Soulo