eCommerce Questions free essay sample

The judge ordered that the agreement be terminated and denied both companies’ claims for monetary damages. Amazon. com appealed the ruling. In 2009, an appellate court affirmed the lower court ruling but reversed the ruling on damages, which had awarded Toys R Us $93 million plus interest. In June 2009, the two companies finally agreed in an out of court settlement that Amazon. com would pay damages of $51 million. Use your favorite search engine and the links in the Online Companion for Case C1 to review the courts’ findings and rulings. Prepare a report of about 200 words in which you summarize each company’s arguments and the rationale given by the judges for their decisions. Conclude the report by stating what you believe the outcome of the dispute should have been and why. 2. Outline the advantages and disadvantages that Amazon. com would have considered before it made the agreement with Toys R Us to limit competing toy sales. We will write a custom essay sample on eCommerce Questions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In about 200 words, summarize these advantages and disadvantages, then evaluate Amazon. com’s decision to enter such an agreement. 3. In about 200 words, outline specific recommendations you would have made to Amazon. com in 2004 for negotiating a settlement with Toys R Us that would have benefited both companies and avoided litigation. 4. In 2009, Amazon. com purchased Zappos, a highly successful shoe retailer that was started in 1999. Many industry observers believe that the design and layout of the Zappos Web site has been an important element in the company’s success. Visit the Zappos site and compare its layout and operation to the Amazon. com site. Determine whether Amazon. om should fold Zappos into its Web site or keep it operating in its current form. State and justify your position in the form of a memo to Amazon. com top management of about 300 words. CASE STUDY 2 1. Use the links in the Online Companion for this chapter, your favorite search engine, and resources in your library to learn more about Covad and identify some of its current competitors. Choose two of the competitors you have identifi ed and, in about 400 words, present a comparison of their VoIP service offerings with those of Covad. 2. Use your favorite search engine and resources in your library to learn more about Covad’s wireless Internet access business and its current competitors in that market. Choose two of the competitors you have identified and, in about 400 words, present a comparison of their business wireless Internet access offerings with those of Covad. CASE STUDY 3 1. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues. . Prepare a list of new products or services that Lonely Planet might introduce to take advantage of Internet technologies (including wireless technologies for mobile devices) and address customers’ concerns about the timeliness and currency of information in the printed travel guides. Briefly describe any problems that Lonely Planet will face as it introduces thes e new products. 3. Many loyal Lonely Planet customers carry their travel guides (which can be several hundred pages thick) with them as they travel around the world. In many cases, these customers do not use large portions of the travel guides. Also, Internet access can be a problem for many of these customers while they are traveling. Describe a product (or products) that might address this customer concern and also yield additional revenue for Lonely Planet. Your answer here could build on ideas that you developed in your solution to part Oxfam chose not to use online banner ads this campaign. In about 100 words, explain the advantages and disadvantages that Oxfam would have experienced by using banner ads to achieve the objectives of this campaign. 2. Oxfam used only its existing e-mail list for this campaign; it did not purchase (or borrow from other charitable organizations) any additional e-mail addresses. Evaluate this decision. In about 300 words explain the advantages and disadvantages of acquiring other e-mail addresses for a campaign of this nature. 3. For this campaign, Oxfam chose to use e-mails that contained HTML, audio, and video elements rather than using plain-text e-mails. In about 100 words, describe the advantages and disadvantages of using formats other than plain-text in this type of e-mail campaign. Be sure to identify any specific trade-offs that Oxfam faced in deciding not to use plain-text e-mail. 4. Oxfam used HTML in the first e-mail, video in the second, and audio in the third. Evaluate the use of different e-mail formats for this type of message and consider the sequencing of the formats that Oxfam used in this campaign. In about 300 words, summarize the considerations that would affect a decision to use a particular sequence of e-mail formats in a campaign such as this and evaluate the sequence that Oxfam used. 5. A manager at Oxfam might be tempted to conclude that the sequence of formats used in the e-mail messages was related to the increase in donations over the six weeks of the campaign. In about 100 words, present at least two reasons why this would be an incorrect conclusion. CASE STUDY 5 1. Become familiar with RFID technology and its potential uses in Harley-Davidson’s supply chain using the information presented in this chapter and information you obtain through the Online Companion links, your favorite search engine, and your library. In about 400 words, evaluate the advantages and disadvantages for Harley-Davidson of replacing its bar codes and scanners technology with RFID. 2. Compare and contrast the issues that Wal-Mart and other large retailers faced when they tried to implement RFID in their supply chains with those that Harley-Davidson will likely face as it moves into RFID implementations with its suppliers and customers. 3. Develop and present a timetable for the adoption of RFID technology with specific recommendations on where Harley-Davidson should first implement it. For example, RFID tags could be installed in motorcycles as they leave final assembly, in various parts before they are shipped from suppliers, or in subassemblies as they are created at various Harley-Davidson manufacturing operations. Justify the time delays you propose in the adoption of RFID at each stage of the supply chain.